Globally, we act within a certain paradigm of making the world better through our system of values (personal inner morality). Even though correcting this system appears to be quite a task, It is highly important not only to us but to the humanity in general.
According to this concept, Smoga may be seen as some sort of beacon for people that helps to find a way to evolve their conscience via informal clothing that reeks of creativity and unconventional thinking beyond any possible perception or even illusions.
Generally speaking, immersing into the philosophy of a brand or a visual idea, one faces a deep willing to make the world a better place.
We drag humanity to the bright side of spiritual enlightenment.